The art of communicating: basic aspects of communication

Welcome

Have you ever realized how powerful good communication can be?

Have you ever stopped and thinked about what is behind a tweet, a post on Facebook or a photograph?

In this course about the basis of communication we will answer these questions and many more. Throughout four modules you will be able to learn about the elaboration of advocacy campaigns in organizations and how to create a strong communication plan. You will also cover the main concepts of online marketing, a very important topic nowadays. Moreover, you will work on the more technical aspects: like writing a press release, taking good photos and videos…

Content:

Module 1: Communication in organizations.

Module 2: Communication Plan: why it is necessary and how to develop one.

Module 3: Introduction to online marketing:

Basic concepts.

Using Social Networks.

Key Performance Indicators (KPI).

Module 4: Technical aspects:

How to write a press release.

Website’s SEO positioning techniques.

How to take good photographs and videos.

Style guideline to write a post.

Style guideline to record a video.

Let’s go!